Feral Design: How Anthropic Watches the Wild
A polite permission dialog in my terminal revealed something bigger — how Anthropic is building AI products by watching power users invent features before shipping them.
Design leader transforming digital experiences through AI innovation.
I'm Anton Morrison, founder of Mogul, where I blend UX strategy, design systems, and AI to create exceptional digital experiences for global brands. With expertise built at organizations like Disney, Pfizer, and the 9/11 Memorial, I specialize in transforming complex challenges in travel, healthcare, and education into intuitive solutions that drive measurable impact and lasting business value.
Anthropic's Ultra Plan Is a Live R&D Lab
The Ultra plan is not a pricing tier. It's a research programme — and you're the subject.
From Betting Slips to Infinite Scroll: A Designer's Confession
I once designed engagement features for a betting company. Years later, I see the same patterns in every social media app. This is what that feels like from the inside.
AI and Energy: The Numbers Nobody Gets Right
Training gets the headlines. Inference is the real energy story. And local models might be the answer nobody's talking about.
Work
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- Appnovation
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- Black Diamond
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