Design and technology leader with decades of experience spanning User Experience Design, software development, and AI-enhanced design. Known for turning complex challenges into simple, human-centered solutions. Projects span industry leaders such as Google, Disney, Pfizer, Visit California and more. Known for positive energy, Recognized for mentoring cross-functional teams and turning complex challenges into clear, engaging design solutions.

Mogul | Co‑Founder

Montreal & London | 2022 – Present

Founded and independently run a fully remote design and development consultancy delivering UX strategy, UI design, and AI-enabled LMS platforms tailored for the global travel and education sectors.

Key Achievements

  • Built and scaled an international remote team of onshore and offshore specialists to deliver top-tier quality at a fraction of traditional costs.
  • Rebuilt a legacy travel trade LMS platform from the ground up, modernizing both experience and infrastructure.
  • Partnered with Penn University to brand and build an online platform advancing Rigor in Science.
  • Integrated AI early to streamline internal operations and deliver smarter research, content, and user journeys.
  • Surpassed $500k revenue in the first year of operations.
  • Personally promoted Mogul through international conference speaking engagements and industry events.
  • Clients include: Visit Korea, Visit California, Visit Seattle, Malta Tourism, Kenya Tourism, Fiji Tourism, Vail Resorts, Grenada, Visit Cabo, oneworld alliance, LATAM, I Prefer Loyalty Group.

Appnovation | VP Experience & Design

Montreal | 2017 – 2022

Led design and digital transformation initiatives at a full-service digital agency, growing UX capabilities and establishing design innovation practices while delivering solutions for enterprise clients across diverse industries.

Key Achievements

  • Built and scaled a global UX and UI practice, embedding user research as a strategic driver across delivery and pre-sales functions.
  • Founded the Design Innovation department, establishing a DesignOps framework to scale systems thinking, education, and quality across teams.
  • Created a scalable discovery and research framework used across global teams—improving insight quality, design outcomes, and operational efficiency at scale.
  • Led the creation of design systems for three global pharmaceutical organizations—Ipsen, Pfizer, and Boehringer Ingelheim—each powering 100+ brand and market sites with consistent, scalable UI architecture.
  • Directed a three-month research and UX redesign for Disney Streaming in Latin America, leading evaluation, user testing, and experience optimisation for regional audiences.
  • Led the Visit California account for over four years, delivering multiple award-winning digital experiences—including the immersive Dream Theater campaign launched alongside their Super Bowl ad—and reshaping their content strategy through journey-based research insights.
  • Acted as a strategic partner to business development—co-creating positioning, pitch decks, and solution narratives that won major global accounts.
  • Presented at international conferences and client summits on the evolution of enterprise design systems and the future of AI-augmented design.
  • Clients include: 9/11 Memorial, Air Canada, ASCD, Avalere Health, Blue Cross Blue Shield of North Carolina, Boehringer Ingelheim, Coca-Cola, Columbia University, CorePower Yoga, Disney, FTSE Russell, GroupBy, IPSEN, Looker, Manitoba Blue Cross, NVA, Pfizer, Salesforce, Sesame Street, TCL, Videotron, YETI.

Black Diamond | Head of Digital

London | 2012 – 2017

Built and led digital capabilities at a specialized travel marketing agency, delivering award-winning platforms for major airline and tourism clients.

Key Achievements

  • Built and led a 15-person in-house design and development team focused on delivering high-impact digital experiences.
  • Created the award-winning Brand USA Discovery Program LMS, setting a new standard for travel trade education.
  • Delivered campaigns and digital solutions for British Airways, Air New Zealand, Visit California, and Brand USA.

TasterLab | Tech & Design Lead

Buenos Aires | 2011 – 2012

Freelance | Full Stack Developer & UX/UI Designer

Barcelona | 2008 – 2012

2FluidCreative / 2Fluid | Web Developer & Designer

Glasgow | 2002 – 2007